1986 – 2002

Süleyman and Halidun Orakçıoğlu, along with their cousin Osman Arar, entered the men’s ready-to-wear market with the Damat brand, starting in a small shop in Osmanbey. Damat became the first and only Turkish ready-to-wear brand featured in Uomo Collezioni under the headline “A Star in Turkey.” Damat Tween won the Golden Award at the Cape Town International Fashion Fair in South Africa for having the best stand. For the Fall/Winter 2000 season, the brand shot its catalogue with famous supermodel Marcus Schenkenberg.

Expanding to Scandinavia after establishing a presence in 13 countries, Damat Tween strengthened its global presence by opening a store in Copenhagen, the capital of Denmark. With the goal of reaching a broader audience, Orka Holding launched the D’S damat brand. Süleyman Orakçıoğlu was named “Entrepreneur of the Year 2002” by Ekonomist magazine, while Damat Tween received the “Most Successful Brand” award from Dünya newspaper.

2011 – 2016

Tween held the closing show of London Fashion Week. Using nanotechnology, Damat Tween produced breathable, radiation-blocking jackets, wrinkle-resistant and stain-proof suits, and anti-stress T-shirts. Porsche selected Tween as its design and marketing partner, and Tween designs attracted great attention at the launch of the Porsche 911 Carrera 4S. Damat Tween made headlines by opening 9 corners in 9 days in Italy. For the first time, the World Intellectual Property Organization (WIPO) featured a Turkish company on its official website by showcasing Damat Tween’s promotional film.

Orka Holding signed a partnership agreement with Investcorp and opened its 200th store. D’S damat continued to grow by opening its 100th store and became the official clothing sponsor of La Liga team Deportivo Alavés, FC Spartak Moscow, Dinamo Bucharest and the Macedonian National Team. Damat became the official clothing sponsor of Trabzonspor and, together with the Koruncuk Foundation, launched the project “When a Woman’s Hand Touches the World, It Changes.” Featuring names such as Nebahat Çehre and Ayşe Arman, the project attracted great interest. Orka Academy graduated its 12th class, bringing 103 management candidates to the industry. The group also won the “Superbrand” award from Superbrands and was named “Most Quality Textile Company” at the Quality Awards.

2025

The group, which started production with its first factory in Giresun in 2004, became the leader in Europe in terms of production capacity with the opening of its second factory in Giresun on 23 May 2025 — a sustainability-focused facility supported by artificial intelligence and built on robotic technology.

2005 – 2010

Creative Director David Bradshaw provided consultancy for the Tween brand. Orka Group was recognized as the “Most Well-Known Brand” in Romania and opened its fourth store on Calea Dorobanţilor. World-famous actor Brad Pitt received a leather jacket he admired at the Damat Tween ADV Berlin store as a gift from Orka Group Chairman Süleyman Orakçıoğlu. Tween won the “Best Campaign of the Year” award at the Fashion TV Fashion Awards and was named an “Icon Brand” at Pitti Immagine Uomo.

Four Marketing, one of the world’s leading showrooms, presented Tween collections at Studio Zeta in Milan. Entering the Far East market, Damat Tween opened stores in Kuala Lumpur, Hong Kong and Singapore. Tween introduced its first women’s collection at a fashion show held at the Esma Sultan Mansion. Named “Brand of the Month” by Loaded magazine, Tween was invited to the Magic Fashion Fair as “Europe’s Prestige Brand.” The fashion portal WGSN presented Tween as a Turkish brand shaping men’s fashion. Damat Tween ADV also opened Artgalerim Nişantaşı, hosting art events.

2017 – 2024

Damat became the official clothing sponsor of the Turkish National Football Teams and Fenerbahçe Sports Club. D’S damat opened its European flagship store on Calle de Serrano in Madrid. Standing out with investments in sustainability and digitalisation, Damat Tween included suits made from fabrics produced from recycled PET bottles in its 2020/21 collection. In 2021, Damat Tween presented its SS21 collection with Virtual Runway 2021, Turkey’s first virtual fashion show, and in the same year became the first Turkish fashion brand to open a virtual store in the metaverse. Damat Tween became the official fashion sponsor of Atlético de Madrid, and D’S damat became the official clothing sponsor of South Africa’s men’s and women’s national teams.

Orka Holding ended its share agreement with Investcorp and decided to continue its operations with 100% Turkish capital. It opened its European headquarters and global showroom Orka Global, together with its European Logistics Center, in Bologna, Italy. D’S damat opened stores in Rome and Milan in Italy, Amsterdam in the Netherlands, Oran in Algeria and Atlanta in the USA. Having brought Beverly Hills Polo Club to Turkey in 2022, Orka Holding partnered with the circular economy initiative Nivogo to renew unsold products. In 2024, Orka Holding was included in the “Happiest Workplaces of 2024” list and won several awards at the Happy Place to Work Awards and at İHKİB’s Successful Exporters Awards.